Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Goal: Employee recruiting. Goal: Shaping perceptions with employees. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

MARCH 26, 2019

Other times it’s more heavy in employee comms. For example, if your comms team focuses more heavily on employee comms, chances are you probably ladder up through HR (or the CEO). Beyond that, I also think about how corporations see some of these different functions. Let me know in the comments below, or on LinkedIn.

Corporate 87

Corporate Report Social Media Media 87

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. It's a burgeoning area of consultancy for our corporate teams at Ketchum.

LinkedIn 115

LinkedIn How To Privacy Google 115

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

Employee 79

Employee Software Financial LinkedIn 79

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. LinkedIn remains a key focus for recruitment.

Instagram 62

Instagram Social Media Trends Media 62

Shift Communications

FEBRUARY 9, 2015

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees have great ideas.

Internal 136

Internal International Communications Employee 136

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 104

Employee Facebook Communications Travel 104

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. million users LinkedIn : 1.80

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Unfortunately many corporate communicators, still play a role as brand cop, policing up activity online. There’s big risk to having an opinion.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Communications Conversations

AUGUST 21, 2015

Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. Nick Ciubotariu, head of infrastucture development at Amazon, weighed in with this post on LinkedIn on Sunday. Huge story. Numerous follow-up stories were written.

Case Study 60

Case Study Employee Study Guidelines 60

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

System 189

System Public Affairs Employee Nonprofit 189

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

The Proactive Report

FEBRUARY 27, 2021

What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare. There are no corporate secrets anymore. Instead of polarizing the public, how about teaching your employees to be kind and considerate human beings – aware and inclusive of all races, religions, and ethnic origins?

Training 162

Training Corporate Reputation Employee 162

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration?

How To 120

How To Media Employee Policies 120

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit? #1:

Social Media 104

Social Media Media LinkedIn Facebook 104

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

MaccaPR

NOVEMBER 5, 2021

So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt , General Mills’ senior manager of corporate content, channels and analytics and Tim Brunelle, Land O’ Lakes’ Director of Content and Production — for a lively Zoom conversation, “What’s Next for Content Marketing.”.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach.

Communications 78

Communications Leadership B2C LinkedIn 78

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media.

Agency 98

Agency Publicity Marketing Banking 98

The Hoffman Agency

FEBRUARY 8, 2024

It motivates employees and managers alike and promotes a healthy and positive workplace culture. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. This is essential for the success of a company – and for the future-oriented training of its employees. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Finding a voice in the media. Just imagine amplifying the news that your founder was named a Glassdoor Employees Choice Top CEO on the company’s awards page, blog posts, social channels, and press releases.

Conference 160

Conference Leadership LinkedIn Social Media 160

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. What are your brand attributes and keywords?

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Post the news on LinkedIn. The work is rewarding and interesting.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174