Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Free download of the eight actions is available HERE. Please read, provide feedback and/or circulate to others.

Reputation 78

Reputation Insurance Insurance Employee 78

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. This company makes the key cards that many corporations use to give employees office access. You can download it here. >>>

Journalism 127

Journalism Media Relations Report Media 127

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. This message of hope and inclusion creates a perfect dovetail for both internal and external communicators.

Strategy 40

Strategy Employee Resources Financial 40

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board.

System 52

System Employee Meeting Internal 52

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 75

Ethics Communications Agency Technology 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

OCTOBER 6, 2015

Local client base (versus regional, national or international) – local client base associated with lower rate. and offered Local, Regional, National and International response choices. The predictors of hourly rate, in order of importance or degree of impact, are: Total PR experience in years (associated with higher rate).

Survey 40

Survey Report Local Data 40

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did.

Employee 135

Employee Software Survey Tools 135

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” At the time, Deluxe Corp.

Marketing 91

Marketing Small Business Internal International 91

Cision

MAY 18, 2017

From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

SEPTEMBER 9, 2019

Far too many corporations would have double-checked possible responses with in-house legal counsel, debated the risks of responding to a competitor on social, confirmed actions with their CEO and executive team, and perhaps responded within a day or two — but that’s not the timing for a conversation! They trusted their fans on social. #4

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

AUGUST 6, 2019

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. TrendKite is the New Cision Media Monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 18, 2017

From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 57

How To Instagram Social Media LinkedIn 57

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

million downloads in February, Clubhouse adoption started to slow. While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon. Employee reaction was also fierce, culminating in a walkout to protest the situation.

Facebook 310

Facebook Crisis Employee Government 310

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Blogs, including independent and corporate blogs, can be credible.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How?

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe. Hire Interns.

Web 40

Web Pitching Local Report 40