Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Brand Branding How To 243

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. “We follow strict safety and handling procedures and the restaurant has since been closed. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

PR in High Definition

FEBRUARY 24, 2020

When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Is it possible to be kind and a leader?

Leadership 71

Leadership Reputation Employee Hotels 71

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Write the book on it. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Stuart Bruce

NOVEMBER 10, 2017

State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Social Media 62

Social Media Trends Media Instagram 62

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. To come back after 12 months of mat leave to find I’d have to rebuild my reputation – this time as a working mom. For many organizations, there is a direct correlation between employee retention and client retention.

Employee 92

Employee Corporate Agency Resources 92

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media.

Trends 71

Trends Reputation Course Media Relations 71

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

PR in High Definition

SEPTEMBER 22, 2020

Here are my tips on good ‘reputation enhancing’ for internal and external comms campaigns to assist your recovery and make sure you and your businesses are on the ascending trajectory and not descending. Listen to your employees. Give back however you can, personally, professionally, corporately. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

Airlines 48

Airlines Local Wikipedia Travel 48

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? 8) Employee engagement surveys: 36%. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. On donations? And on and on. 2) Impressions: 66%.

Measurement 118

Measurement Communications Survey Web 118

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It started when one of the displaced employees went to the media to tell his side of the story. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire.

Banking 100

Banking Media Local Survey 100

Melissa Agnes

APRIL 26, 2016

The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But it’s important to not make this decision hastily or to come across as a corporate bully (i.e.: What is the goal of crisis management?

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

JUNE 1, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 49

Consumer Brand Branding Reputation 49

PR in High Definition

SEPTEMBER 30, 2016

This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. In a candidate-led job market, it is vital that the communications team helps to bring the company’s future employees into focus. Use alternative ingredients. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. We just can focus on the offline ecosystem of business practices – we have to look at the whole customer, or in this case, employee journey.

Leadership 40

Leadership Social Media Corporate Conference 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. I’d definitely put them on the shortlist. I found their mobile app impressive. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Effective public relations is more a management discipline than it is a corporate function.

Publicity 118

Publicity Corporate Reputation Community 118

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. How To Define Public Relations Someone once tried to count the number of actual definitions of public relations, but they allegedly gave up after finding over 2,000+ different versions.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. That particular company grew a reputation for manufacturing controversy. It’s also entirely unnecessary.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 121

Software Case Study Advertising Advertising 121