Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

NewsWhip

NOVEMBER 23, 2021

The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Reputation monitoring . Crisis management. Who uses real-time media monitoring?

Media 78

Media Crisis Management Reputation Tools 78

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. A well-thought out communication plan can only take you so far.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 124

Communications Crisis Internal International 124

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Good or bad, every mention is an opportunity to shape your brand’s reputation. It can also be seen as word-of-mouth marketing or free advertising. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

Solo PR Pro

MAY 1, 2018

Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships. Successful professional service providers define niches they can own. A firm experiences a cyber-security breach.

How To 40

How To Case Study Technology Conference 40

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. However, most often the person leading the corporate communications department is male.

Interviews 40

Interviews Enterprise Corporate Internal 40

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Never consider crisis management of the company as time for tough decisions, but as time to learn and to overcome new challenges ,” says Mr. Behar.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Mark My Words

MARCH 11, 2021

But what have the revelations done to reputations? The US verdict Diane Clehane is a US-based royals expert who regularly appears on CNN and writes for the digital lifestyles magazine Best Life. I found their response to be terse, corporate, vapid, passive-aggressive and flat out irresponsible. It was palpable.

Interviews 60

Interviews Reputation System Construction 60

MaccaPR

NOVEMBER 29, 2016

So how can you as a corporate communications or PR professional prepare your CEO for testimony before Congress, where they are under oath, on-camera and facing politicians with subpoena power? So what can you as a corporate communications professional learn from my naivete’ as a young journalist facing Congress? Welch demanded of Sen.

Corporate 48

Corporate Film Government Local 48

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. From social media management to crisis communications, content is king. Copywriting. Developing social media marketing policies.

Infographics 63

Infographics Corporate Policies Reputation 63

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. Maybe that year, you also took physics and came across Newton’s third law of motion : “For every action, there is an equal and opposite reaction.”

Retail 28

Retail Fashion Policies Employee 28

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Corporate Contact Information.

Web 40

Web Pitching Local Report 40

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. The larger point is what I stress with my clients: Crisis reveals character.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” So, the evidence is mixed.

Publicity 212

Publicity Corporate Employee Sports 212