Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing.

B2B 116

B2B Marketing Survey Software 116

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. We love email,” GE’s Chief Storyteller told us. “It

B2B 130

B2B Trends Video Course 130

Burrelles Fresh Ideas

JUNE 27, 2023

[Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write). Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Flatiron Communications

MAY 2, 2017

Between the CRM solutions from GMail, Mailchimp, Meltwater, and SalesForce, PR types have many choices for their email marketing software. If you’re not sure where your writing stacks up, try this 25-question quiz. The smarter PR set uses this platform or others like it that capture engagement to different degrees.

Tools 45

Tools Twitter Report Pitching 45

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

ReimaginePR

SEPTEMBER 21, 2016

Additionally, protecting source codes and software from being tinkered with sends the message that consumers aren’t allowed to understand how their devices work or how they can tinker with them to better fit their needs — even though they purchased and own the device or software. Lawmakers in the U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Whether purchasing a $30 thermos or $100k in software, we deliberate; we want to make sure we’re making the right decisions to best improve business results.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85

Marketwired

FEBRUARY 23, 2016

Iris PR Software. Iris PR Software presents a solution to this challenge. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. But you have to know what you need before you can select the proper tool.”. Hemingway App.

Tools 125

Tools Analytics Software B2C 125