The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

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Video Trends Marketing B2B 145

Burrelles Fresh Ideas

FEBRUARY 20, 2024

After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop. So, in this article, I’ll explore five meaningful implementations of specific design elements in explainer videos that can be the key to pushing (and crushing) your brand permanence goals!

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Video Brand Branding Energy 85

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

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Content Marketing Marketing Social Media Video 62

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

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Content Marketing Marketing SEO Video 86

Prohibition

NOVEMBER 17, 2023

Keeping track of the type of content you’re posting and how much engagement it gets you will allow you to understand what engages your audience most. Video content is continuously on the rise so creating reels and TikToks are also a good thing to try if you have more time. Consistency – everything comes back to consistency.

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Social Media Media B2C Instagram 62

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. After documenting the personality of your brand, you can can determine your voice, which should be expressed in everything you produce including emails, sales decks, on your website, images, video, and social media.

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Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content. But social content may resonate more with a younger audience.

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Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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Content Marketing Marketing Viral Study 120

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. Branded Content Creators Note Important Facebook Changes.

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Trends Content Marketing Brand Branding 319

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

PReview: A Blog by NewsVoir

APRIL 20, 2021

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The post How to Create Social Media Content Which Drives Engagement?

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Social Media How To Media Video 97

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

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Sports Social Media Media Groups 111

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Social media posts.

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Content Marketing Marketing Strategy Writing 120

Prohibition

SEPTEMBER 15, 2021

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms. With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media.

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Social Media Trends Marketing Media 62

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

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Content Marketing Trends Marketing Storytelling 120

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. What is user generated content? This can help attract new customers and retain existing ones.

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Social Media Strategy Media B2C 62

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego. Guest Post PR 2.0

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Content Marketing Marketing How To Leadership 150

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

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Video Analytics Customer Service Content Marketing 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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Content Marketing Marketing Mobile YouTube 120

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! When we think of video, it’s often easier to picture a really dynamic and fun consumer video. On the flip side, a B2B video tends to be something we might consider less fun.

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Video Corporate Marketing B2B 62

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement.

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Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

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Content Marketing Marketing Viral Social Media 120

Stern + Associates

JANUARY 26, 2017

Facebook Live transformed the social network platform last year. The post 3 Reasons Why You Need a Video Content Marketing Strategy appeared first on Stern Strategy Group. It’s no secret the world around us is becoming more digital, visual and interactive. Virtual reality headsets topped holiday gift guides.

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Content Marketing Video Strategy Marketing 59

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Shift #3: Social ad spend (should be) shifting.

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Social Media Customer Service Marketing Pinterest 88

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

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Video Product Launch Film Social Media 62

Critical Mention

AUGUST 22, 2019

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. Social Media Friendly.

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Video SEO Engineering Radio 95

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

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Video Strategy Marketing YouTube 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Content Marketing Marketing Employee Pinterest 126

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. We know you’re busy, so we’ve managed to cram these into a 60 second video! Prohibition’s social media trends in more detail. The rise of dark social. Staying on top of it all is essential, otherwise you’ll be left behind.

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Social Media Trends Media Instagram 62

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

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SEO Social Media Strategy Media 80

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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Video YouTube Social Media Storytelling 62

Sword and the Script

JULY 3, 2018

The online advertising firm Outbrain – accused in the past of spreading clickbait – wants video ads to lure people in with attractive content, rather than being seen as a necessary evil. So the future may be long, beautifully made video adverts, where you may not even be aware that you are being sold anything.

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Content Marketing Pitching Marketing Advertising 64

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. What are the objectives?

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Video Film Content Marketing Strategy 120

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. Until, that is, Blue Cross Blue Shield of Minnesota, came up with the best piece of content marketing I’ve seen yet during the COVID-19 crisis.

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Content Marketing Marketing Case Study Creativity 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

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ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. 1: What do you hope to achieve with social media?

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