Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it can generate increased views, media coverage and third-party mentions. To increase your content marketing success rate, consider the following five tips: 1. Perfect your pitch.

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Content Marketing Marketing Pitching Pinterest 120

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

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Writing Content Marketing Pitching Blogging 127

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. What’s happening?

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” The media loved it and ran the story and photo.

Writing 258

Writing Newspapers Retail Groups 258

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations.

Writing 136

Writing How To Pitching Privacy 136

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. Finding them can be a challenge. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

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Pitching Examples Social Media Trends 87

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. The first was, whenever possible, get quality writers involved in Content Marketing Institute projects.

Writing 72

Writing Brand Branding Construction 72

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. Your messaging could be right next to them, but they’ll never notice it unless you identify and target the third parties they are already engaged with, whether those are traditional media or somebody else’s “owned” content. Get more media pitching knowledge from Michael Smart here.

Media Relations 147

Media Relations Media Training Pitching 147

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch?

Pitching 120

Pitching Newspapers Advertising Advertising 120

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Your marketing team will own the PR activities.”

Software 133

Software Pitching Analysis Community 133

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. The name doubly fits, since our job is to manage TMI (“too much information”).

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Cision

APRIL 8, 2015

Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. The media loved it and ran the story and photo.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. Journalists are looking to PR professionals for content. Professional press release writing can ensure more journalists choose your press release. Start writing press releases journalists want to publish with these tips today.

Writing 52

Writing Content Marketing Infographics Video 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. Related Content: Content Marketing *is* PR. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. ” But people have been saying press releases have been dead for years, since the advent of social media. These realities make it harder to earn media coverage.

Writing 177

Writing Pitching Report Industry 177