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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

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Content Marketing in the Sharing Economy

PR 20/20

In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel ( @mitchjoel ), pointed out two trends that are changing the rules of modern marketing. Today’s consumer doesn''t need to own. Why own when you can share, and increase cost efficiencies at the same time?

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 97
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Why Lebron James is a PR Superstar

Critical Mention

Free transportation within two miles. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. The school provides children with: Free tuition. Free uniforms.

Sports 117
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.”

Banking 96
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation. He has coordinated a cross-media content marketing campaign for an international technology group. Justus Fischer, Consultant, cometis AG.