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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 98
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Why Lebron James is a PR Superstar

Critical Mention

Free transportation within two miles. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. The school provides children with: Free tuition. Free uniforms.

Sports 117
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150
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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can use it to measure and evaluate our success. And most of the time they don’t.