article thumbnail

Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

article thumbnail

Content Marketing in the Sharing Economy

PR 20/20

Two prime examples: the increasing popularity of shared music, like Spotify , shared spaces, like Airbnb , and shared transportation, like Lyft. ” Strategy Content Brand' Why own when you can share, and increase cost efficiencies at the same time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Powerful Examples of Earned Media in 2020

Critical Mention

Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Since its release in March, 22.4 million people have bought and played the game making it Nintendo’s second best selling game for the Nintendo Switch.

Examples 130
article thumbnail

Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 97
article thumbnail

Why Lebron James is a PR Superstar

Critical Mention

Free transportation within two miles. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Sports 117
article thumbnail

Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation. He has coordinated a cross-media content marketing campaign for an international technology group. Justus Fischer, Consultant, cometis AG.

article thumbnail

5 Challenges to Effective Communication

Cision

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. All of these are some combination of not driver-friendly, very public-transportation friendly, with a large number of visitors.