Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Infographics 60

Infographics Social Media Media Survey 60

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. But your data is only of value if you can use it to plan and create better content or refine strategy. It was created with Instagram in mind but can be applied to any social platform.

Tools 147

Tools Radio Data Analytics 147

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Content Recycling. LinkedIn Blog Posts.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conduct keyword research Keyword research is the foundation of effective content optimization for search engines. Identify relevant keywords and phrases that align with your content’s theme and your audience’s search intent. Integrate multimedia elements like images and videos to enrich the content. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! Incorporate these keywords naturally into your blog post titles, headings, and body content.

Blogging 62

Blogging SEO Engineering Mobile 62

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 66

Social Media Media Mobile Infographics 66

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Secondly, influencer marketing helps build confidence and credibility.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 198

How To Real Estate Web Case Study 198

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 12% say competing go-to-market strategy or goals (KPIs). Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

B2B 114

B2B Marketing Survey Software 114

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies.

How To 81

How To eBook Infographics Content Marketing 81

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Critical Mention

JANUARY 3, 2018

Use a tool like Critical Mention to monitor media and measure your media coverage. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Measurement 119

Measurement Content Marketing Writing Infographics 119