Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

APRIL 16, 2015

Is your story best told through video? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. About 78% of content marketers use press releases as a part of their content marketing strategy.

Brand 108

Brand Branding How To SEO 108

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. You won’t get coverage by simply including a video here and an image there. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. What a novel idea!” But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

APRIL 12, 2016

The Hype of Viral Marketing. The hype is the mere presence, a grand appearance even, of a slick video, insightful infographic, or clever meme, which is timely slipped into an emerging hashtag, will enough to galvanize thousands to share. Symphony of Gates and a Healthy Debate Over Gated Content.

Viral 60

Viral Marketing Infographics B2B 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. 10) Create an infographic based on key points. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 70

Marketing Employee Survey Social Media 70

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Photos, videos and infographics – to name a few things – now emblazon almost every release issued.

Social Media 40

Social Media Marketing Media Nonprofit 40

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. A: First it was convincing leadership that we needed to do something different.

Marketing 42

Marketing Leadership Engineering Education 42

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

The Proactive Report

OCTOBER 9, 2015

Here is a short video on how to learn more about influencers and build your list. Watch this video on how to create content that’s 10x better than the rest. Q7: What kind of content should businesses share to build relationships with influencers? A7: Excellent quality, useful, valuable content.

Twitter 100

Twitter Leadership Infographics Video 100

Waxing UnLyrical

JANUARY 17, 2019

Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Visual by LeaderShip Solutions. Scott Guthrie, Sabguthrie , A communicator’s guide to successful change management.

How To 60

How To Software System Employee 60

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand.

Content Marketing 100

Content Marketing Company Strategy How To 100

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76