ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

wiredPRworks

AUGUST 10, 2022

Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an […]. The post How to Get Real on Social Media? For the answer, let’s ask Katie McKiever. appeared first on wiredPRworks.

Social Media 52

Social Media How To Media Storytelling 52

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. And why not?

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. Instagram [link]. Barbara Rozgonyi on Instagram.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. Ephemeral marketing.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 6, 2016

To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. If you can do that effectively, it’s much easier for you to pivot quickly and engage in the channels that actually matter to your audience and with the content that can break through the clutter.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat.

Brand 120

Brand Branding Marketing How To 120

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), How platforms like Snapchat and Instagram have shrunk the news feed even more, and how PR folks can use that to their advantage. Why the corporate blog isn’t content marketing’s home base anymore.

Trends 60

Trends Storytelling Instagram Content Marketing 60

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Understand How to Follow Social Media Trends. Utilize Social Analytics Tools.

Social Media 75

Social Media Marketing Media Instagram 75

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 87

Video Publicity Marketing Analytics 87

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Use audience insights for video content inspiration .

Video 62

Video YouTube Social Media Storytelling 62

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. Learning How to Be Fearless (client). What’s the Best Way to Spend 30 Minutes on Social Media Marketing?

Case Study 44

Case Study Infographics YouTube Pitching 44

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

NOVEMBER 10, 2015

Marketers should use real experiences to help connect with their audience on a more personal level. Channels such as Twitter and Instagram thrive on this human connection. Luckett left the MIMA audience with his view that PR professionals and marketers should “actively participate in human experience.”

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

OCTOBER 15, 2020

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? We expect brands to test the waters with more tools in the near future.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. View this post on Instagram.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

NOVEMBER 2, 2015

Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. 4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. Why: “Learn how to tell stories that are short. ” You can thank me later. 5 Tips to Get in Your #Creative #PR Groove.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. View this post on Instagram.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 59

Leadership Video B2C Interviews 59

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. Here’s how to make that happen: 1. Conduct a content audit to reveal wasted content. What are your thoughts about user-generated content?

Case Study 110

Case Study Content Marketing Strategy Facebook 110