Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

OCTOBER 21, 2019

Tackling influencer marketing governance The value exchange between an organisation and influencer is the driver of the relationship. It can be exclusive access to content, products and services, or financial remuneration. In fact, the market is maturing and is far more nuanced.

Government 60

Government Publicity Marketing Advertising 60

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially.

Sports 117

Sports Film Television Transportation 117

The Proactive Report

JUNE 23, 2015

Social media – video is the content format of choice. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel. There is no doubt that video is the preferred content format of the future.

Video 100

Video Mobile Trade Shows YouTube 100

Reputation Us

JANUARY 19, 2017

Boiled down, it’s a report on the company’s financial standing and activities from the year intended to inform shareholders. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. But what is the real purpose of an annual report and who are you drafting it for? Infographic.

Report 60

Report Infographics Video Financial 60

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

SEPTEMBER 13, 2018

YouTube is also incredibly vital to advertising. According to HubSpot , video content is 50 times more likely to drive organic search results than plain text. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Technology 73

Technology Print YouTube Financial 73

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Critical Mention

JANUARY 29, 2021

With an increasing number of internet users adopting adblockers to avoid ‘irrelevant’ and ‘annoying’ ads , marketers are shifting to ads centered around content. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Konnect Agency

APRIL 23, 2021

Even though digital marketing was a focus for CPG brands throughout this past year and something they had to ramp up during lockdown, they will need to continue to make this a top priority and leverage new communication channels to create deeper engagements with consumers.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Even though digital marketing was a focus for CPG brands throughout this past year and something they had to ramp up during lockdown, they will need to continue to make this a top priority and leverage new communication channels to create deeper engagements with consumers.

Retail 52

Retail Consumer Exercises Creativity 52

Shift Communications

JULY 31, 2015

In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. What does this mean for us?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. His wife and his friends’ faces are priceless.

Policies 64

Policies Film Exercises Viral 64

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks.

Financial 83

Financial Industry Report Insurance 83

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. A9) YouTube. Q15) What’s all the hype with “content marketing?” Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. ” Who is his replacement?

Journalism 28

Journalism Radio Report Advertising 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 111

YouTube Instagram Ethics Film 111

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

JANUARY 23, 2019

Are explainers the future of content marketing? After Vox set up this content model, it was easy to expand into an explainer podcast, a Netflix series, a YouTube channel, a Snapchat Discover content, and brand-sponsored projects from its content marketing wing, the Vox Explainer Studio.

Media 99

Media Journalism Content Marketing Education 99