Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Interviews – Host a conversation with an industry expert. Think of it more like a mini blog post.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. Boots on the ground interviews with PR, marketing, sales leaders.

Agency 60

Agency Corporate Interviews eBook 60

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. October: Examine Outside Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Content (ebooks, white papers). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

FEBRUARY 7, 2023

This way, your audience understands the value of your content and will begin associating expertise with your company. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

SEPTEMBER 10, 2019

Next, try to deliver a single, consistent message through your content that expresses the benefits of your product or service. A good way to start is by consistently posting blogs that share industry top practices. Doing so can help influence content ideas and strategies to make your content stand out above theirs.

Reputation 60

Reputation Case Study Mobile eBook 60

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

JANUARY 17, 2018

It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. However, a lot of required to nail a valuable ebook.

eBook 108

eBook Infographics Pinterest How To 108

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. When should you repurpose content?

eBook 129

eBook YouTube Video Social Media 129

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Duct Tape Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120