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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: How do you know if your efforts are working? Kathy: The objectives or strategy always come first.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

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State of The PR Industry: A Look Back at 2021

Onclusive

How well does your executive team understand how to leverage PR? The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Content marketing.

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Why it’s important to prepare for a PR crisis

Prohibition

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

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