ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

MARCH 24, 2022

Get the right data & measurement tools. Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Establish your PR measurement framework.

Measurement 396

Measurement Data Hotels Viral 396

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 158

Reddit Media Analytics Trends 158

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Crisis Social Media Reputation 385

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This level of personalization increases engagement and helps build stronger connections with consumers. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. It was restricted by the bandwidth available.

Video 162

Video Film Social Media Facebook 162

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. How effective is video on social media?

Instagram 118

Instagram Social Media Video Facebook 118

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Continued growth of influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

MAY 5, 2023

Reactive PR is however a tool that can be utilised to do so. In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. Tools for Reactive PR campaigns With Reactive PR, you need to be reactive right? It is also a quick win when it comes to marketing.

Strategy 62

Strategy Marketing Viral B2C 62

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 71

Viral Trends Social Media Creativity 71

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look. What are the content consumers sharing and talking about the most?

Consumer 97

Consumer Trends Viral Survey 97

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. Have you used listening tools to inform a company decision in a time of uncertainty?

Social Media 60

Social Media Airlines Media Viral 60

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. With the volume, speed, and shareability of online media today, such issues are much more commonplace. In reality though, such an occurrence was quite rare.

Brand 78

Brand Branding Data Viral 78

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.

Case Study 78

Case Study Study Viral Data 78

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. Unpolished entertainment, not social networking.

Brand 178

Brand Branding Film Viral 178

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Earned Media Data Disconnect. The marketing department can be split into three types of media — paid, owned and earned. Owned media is easy to report on, you own the channels and that data should easily be available to you. Who saw it? Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

NewsWhip

JULY 15, 2021

Looking for content and trends to promote on media channels can be difficult, but Powell and her team at the Creators League Studio always start with the global insights framework developed by PepsiCo. This keeps the topics they explore relevant, specific, and consumer-centric. . What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. What can you tell us about your new SEO tool, Positional?

Internal 118

Internal International Insurance Insurance 118

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225