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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. Finland’s largest commercial television channel is MTV3.

Radio 64
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7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198
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The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. I see four big reasons: Easier to outsource than produce internally. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Not really. Connections and talent matter.

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Putting Together A Public Relations Plan

5W PR

Are you reaching out to the media, trying to bring in new contacts for your business, building your internal team? Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Keeping that in mind ….

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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. From producer to PR pro. Jen received a “yes” and went on to work in that theater for years. “I

Meeting 83
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Meet the Media – Dan Rosenheim

Landis PR

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98