Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so?

Reputation 78

Reputation Financial Training Enterprise 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

OCTOBER 29, 2019

Data drives the majority of our decisions today. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. And this is not a skill set that can be duplicated by data. Consider the importance of brand loyalty.

Data 60

Data Customer Service Consumer Technology 60

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Prohibition

MARCH 21, 2024

The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

Social Media 62

Social Media Trends Analysis Media 62

Melissa Agnes

FEBRUARY 10, 2015

How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? A data breach hack is a risk to any organization, no matter its size or industry. How to minimize the risk of a data breach crisis.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Onclusive

JANUARY 21, 2021

We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. If your company’s goal is improving reputation, then this directly ties into your communications strategy. Using technology for communications measurement.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

Trends 157

Trends Privacy Data Reputation 157

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. In consumer technology, it’s the norm for sales to slow and profits to erode over time. In its business and in its PR , Apple has had a golden touch. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. Digital Storytelling: The Future of PR. The Earned Media Paradox. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. Technology and media layoffs and a slowdown in private equity funding are also having an impact. I’ve been reviewing data for signals that will lift the UK economy. There’s unlikely to be any short-term stimulus.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The need for speed. What tech?

Privacy 149

Privacy Technology B2B Data 149

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Meanwhile, the threats to reputation have never been more variable or complex. Until recently, yesterday’s data was just what we had. .

Crisis 158

Crisis Reddit Reputation Tools 158

Onclusive

SEPTEMBER 20, 2017

Make Data-Driven PR Decisions. For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount.

Analytics 170

Analytics Measurement Data Technology 170

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

David PR Group

SEPTEMBER 14, 2017

Even though technological advances might suggest real-time updates could be found online, FPL has instead drawn an ambitious line in the sand and said that all customers in its East Coast zone (which includes the state’s largest concentration of residents in Miami and Fort Lauderdale) will have power restored by the end of the day on September 17.

Reputation 0

Reputation Energy Technology Crisis 0

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this too often in technology PR. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. It is based on training an algorithm to manipulate a data set called a large language model.

Publicity 105

Publicity Policies Training Engineering 105

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers feel the U.S.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The need for speed. What tech?

Privacy 120

Privacy Technology B2B Data 120

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Privacy 177

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156