ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t run away from consumers. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. Marketing and advertising. SaaS technology companies. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

SEPTEMBER 29, 2015

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. . Vice President, Marketing Technology.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. No amount of quantitative data will ever answer the qualitative question, “ Why? The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

APRIL 30, 2018

Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. Many companies are breaking into AI however very few have innovative applications that differentiate themselves from other players in the market. Give Consumers Control. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

MARCH 11, 2015

And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Account Director, Consumer.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Reach Influencers Through Their Media.

How To 131

How To Conference Pitching Software 131

Shift Communications

SEPTEMBER 12, 2017

Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Compatible Data. Stay tuned!

Analytics 92

Analytics Software Data System 92

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 28, 2017

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. Email Marketing. When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. As soon as the crisis hits, it’s critical to assess what people are saying about it.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. This spam can affect how accurate any number of metrics appears for your website. So take the time to read the post above and learn how to filter out the junk.

Analytics 60

Analytics Google Data Engineering 60