Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Consumers can ask questions without leaving your site and with minimal effort.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. The plan should also include internal and external stakeholders. This may include phone trees, text messages, or notification software. This list should include names, titles, phone numbers and e-mail addresses.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

MaccaPR

OCTOBER 2, 2014

Resist putting your company or brand’s name in the title of every video, given that many potential customers will be looking for your product category rather than your company’s name. Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers.

YouTube 54

YouTube Video Web SEO 54

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And by comparison to the values that we help an organization articulate in say, a software business, that might be much more kind of bottoms up and about lateral collaboration. Employees are consumers of work.

Ethics 78

Ethics Employee Communications System 78

Cision

MAY 21, 2015

While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they’re being created by your customers. Social media marketing podcast covering digital tools, apps, and software. 13) Mike Stelzner. Social Media Marketing Podcast. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120