Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Earned media coverage is extremely powerful.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

OCTOBER 25, 2022

When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words.

Corporate 78

Corporate Brand Branding Study 78

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Reputation Us

DECEMBER 15, 2023

As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024. Action 7: STUDY COMPETITION Analyze competitors, not just in terms of your company’s products and services, but also for the digital real estate you seek.

Reputation 78

Reputation Corporate Real Estate Technology 78

Agility PR Solutions

MARCH 5, 2019

Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well aligned with consumers—they also say CSR is a major area of focus.

Corporate 60

Corporate Consumer Study Brand 60

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. The post PART 3: The VALUE of Reputation. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

ImPRessions - Crenshaw Communications

MARCH 7, 2018

Its PR agency studied women’s self-image and attitudes toward their own bodies to identify a legitimate concern. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189

Corporate Newspapers Government Company 189

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic. CSR stresses quality over quantity. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

Agility PR Solutions

APRIL 10, 2019

People expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. Some issues, however, are more divisive than others, according to a new study by B2B research, ratings, and reviews firm Clutch.

Consumer 97

Consumer Brand Branding B2B 97

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident.

Survey 74

Survey Reputation Corporate Banking 74

Agility PR Solutions

JUNE 22, 2021

This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will be critical for corporate America to be […].

Corporate 152

Corporate Study Consumer Brand 152

Agility PR Solutions

JANUARY 4, 2023

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study.

Industry 78

Industry Brand Branding Study 78

PRSay

SEPTEMBER 19, 2022

According to a study by Golin , Black Americans are 75 percent more likely to live near commercial facilities that produce noise, odor, traffic or emissions that directly affect their communities. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 144

Company Chemicals Public Affairs Survey 144

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too. Consider the following: 1.

B2B 119

B2B Social Media Marketing Media 119

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Another study on the credibility of information sources suggests that press coverage is more relevant than ever.

SEO 227

SEO Agency Reputation Policies 227

Reputation Us

MARCH 4, 2021

In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. After an attack happens, there is plenty of “cyber blame” to go around.

Reputation 109

Reputation Analysis Corporate Study 109

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation.

Corporate 64

Corporate Reputation Brand Branding 64

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

Consumer 95

Consumer Social Media Education Advertising 95

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Agility PR Solutions

SEPTEMBER 19, 2021

According to firm’s new study, The Conscience of Corporations: Public […]. The post ESG is critical for today’s companies—but they need more guidance appeared first on Agility PR Solutions.

Company 78

Company Government Corporate Study 78

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

It’s difficult and time-consuming in practice — an inexact and often inefficient process that takes talent, imagination, and timing, and that rests on relationships. A new study on the credibility of various information sources shows that it may be more relevant than ever. The upshot?

Media 186

Media Study Agency Consumer 186

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 89

Brand Branding Marketing Ethics 89

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 29, 2022

“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Facundo Luque is a product manager jr.

Communications 151

Communications Public Affairs Insurance Insurance 151

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Blogs, including independent and corporate blogs, can be credible. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Institute for Public Relations

JANUARY 13, 2023

This summary is provided by the IPR ESG and Purpose Research Library based on the original study WE Communications examined stakeholders’ expectations for corporate purpose initiatives. An online survey of 100,000+ consumers and business-decision makers across the globe was conducted in 2022.

Brand 52

Brand Branding Corporate Survey 52