Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is dependent on budget, naturally, so its impact is finite. But what are its drawbacks? Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Leads from SEO have a 14.6%

SEO 52

SEO Engineering How To Google 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. And on social platforms, skepticism is far greater, as it should be. PR drives SEO. What we do to generate earned media is not always efficient, and it has traditionally been hard to scale.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” IMPROVE YOUR CONTENT STRATEGY. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Contently - Strategy

AUGUST 19, 2020

Many advocates have developed sizable followings on social media. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels. Reaching a new community.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? All contents will be originally written by me.

SEO 100

SEO Pitching Small Business Agency 100

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. Instead, you can focus on consumers who already want or need your business. You can also use press releases to create an omnichannel marketing strategy.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. The final option was to start building high quality links by writing useful content that interested others. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services.

Writing 99

Writing SEO Consumer Crisis 99

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying.

Company 98

Company Communications Case Study Engineering 98

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox.

SEO 204

SEO Analytics Measurement B2B 204

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Using paid tools to boost engagement with your earned media.

How To 134

How To Education Exercises Newspapers 134

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Content marketing and media relations need each other.

Survey 95

Survey Industry Leadership Study 95

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. The technology that’s built into today’s tools makes it easier than ever to capitalize on content-marketing opportunities.

Trends 105

Trends How To SEO Google 105

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

NOVEMBER 22, 2016

You’ve got to hand it to digital marketing: it keeps us on our toes. As soon as we get accustomed to one social media tool, it’s on its way out. No matter what size your marketing budget is, you can still get great exposure online. Stay on top of marketing best practices and you’ll have even more to be thankful for.

Marketing 120

Marketing Analytics Television Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. Dynamic content and regulations.

Communications 122

Communications Crisis Internal International 122