Sword and the Script

DECEMBER 28, 2022

Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Who are these consumers, and where do they typically find the articles they read? Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. The survey was conducted by research firm B2B International and included respondents in both the US and Western Europe. Increasing brand awareness 46%.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Or it can come from internal data. You can also go with keywords like: YOUR INDUSTRY + trends.

Survey 91

Survey How To Reddit Pitching 91

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Figure out what cross-functional team members need to be involved in promoting and distributing the content before it’s created. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Beyond PR

MAY 12, 2016

Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. Needless to say, selecting the right digital solution, whether it’s a traditional website, multimedia news release (MNR), content capsule or media center is extremely important.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

PR 20/20

MAY 26, 2016

Talk about content fatigue.for both the writer and reader alike. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. Your consumers or clients?

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Your team needs to keep up with and swiftly respond to evolving consumer behavior.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Offer Users Quality Content.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28