Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JULY 9, 2016

As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Engagement. Sale interest.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Then set up a series of emails that will follow that initial download email. Content Creation.

Marketing 120

Marketing Comparison eBook Social Media 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

NOVEMBER 25, 2015

If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Measuring coverage success - Metrics on a mountain. Download #prStack now. How about a movement?

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. It's a new age for marketing. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention.

Publicity 110

Publicity eBook Analysis Google 110

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference eBook 75

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Plan podcast content. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it.

Tools 120

Tools How To SEO Writing 120

Beyond PR

AUGUST 2, 2016

Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. But always be upfront about who is delivering that content to the news and website queues you’re striving to stand out in.

How To 40

How To Brand Branding Guidelines 40

Waxing UnLyrical

DECEMBER 2, 2015

What positive reinforcement can you give them through your content to make them care more about the brand? Where are you going to share this content? What are the reasons why others might not share this content? Do they have to download the content or can they read it online? Measure results.

Social Media 40

Social Media Measurement Analysis Engineering 40

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. The Case Against Gated Content. Mark Sherbin | CMI.

B2B 120

B2B Mobile Content Marketing SEO 120

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 12, 2016

Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Find more tips on getting journalists, influencers, and customers to take the next step with your clients’ content by downloading Relationships & Discoverability: Earning More Media for Your Clients.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. What might this look like?

eBook 120

eBook Product Launch Software Internal 120