Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. I’ve been writing it every workday, and I’m still doing it a year later.

Crisis 86

Crisis Employee Trade Shows Local 86

Cision

MAY 4, 2016

It’s all storytelling. Read closely what they write. Then you can construct a strong narrative to place between the reporter and the client. I still have hundreds of friends among news people across the nation. What constitutes a successful media strategy? You learn while you are listening, reading, researching and thinking.

Newspapers 120

Newspapers Journalism Pitching Report 120

Contently - Strategy

OCTOBER 9, 2019

If you don’t go into these conversations damn near eager to hear constructive criticism, you’re going to end up leading the witness or trying to sell them something. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. Embrace negative feedback.

Marketing 82

Marketing How To B2B Exercises 82

Solo PR Pro

APRIL 23, 2019

Saint-Gobain North America views strategic partnerships as an opportunity for storytelling and establishing thought leadership in the sustainable building materials market. Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 195

Writing Insurance Insurance Construction 195

Ishmael's Corner

MAY 17, 2015

It’s a little like constructing a street, but not paving it. Because our society revolves around the NFL, the media has been quick to write about the microsite with the requisite backlink as a traffic source. As for the storytelling in the microsite, I will give it this. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

Shift Communications

JANUARY 23, 2017

Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. If we don’t have clear, audience-focused write-ups of the above why, what, and how, we need to stop to develop them. The Big Picture. Why is this hypothesis important to our intended audience?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Constantly remind them in a way that is constructive as a means to avoid negative situations to develop.

Leadership 55

Leadership Employee Airlines Construction 55

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. Writing strong press releases is an important promotional tool for a business. What is a Press Release? Press Release Sample.

Writing 105

Writing Construction Newspapers Storytelling 105

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Constructing your dashboards. But how can you write a story about numbers without getting bogged down by the mundanity of it all?

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60