Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 114

Mobile Technology Automotive Interviews 114

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places. Social activism.

Trends 168

Trends Nonprofit Consumer Newspapers 168

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics.

Conference 80

Conference Healthcare Marketing Crisis 80

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event).

Automotive 92

Automotive Interviews Technology Mobile 92

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. PR Pros are News Junkies. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers.

Agency 205

Agency Pitching Internal International 205

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. How has the PR industry changed in relation to travel companies over the years?

Tourism 120

Tourism Travel Conference Crisis 120

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Bianchi Biz Blog

AUGUST 17, 2023

Make sure your communication materials about what you will be highlighting at CES are straightforward, easy to digest and are in front of the media early. You’re not only competing with the biggest names in your own industry but also with huge-name consumer electronic product announcements, which often create the loudest buzz.

Automotive 78

Automotive Mobile Technology Resources 78

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JULY 27, 2015

He explains why “turning people into brand advocates who can move the needle on consumer decisions” makes sense for brands of all sizes. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR handle media relations. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Opinion content can convey brand and corporate values.

Reputation 156

Reputation Brand Branding Media 156

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? And yeah, they have good media skills. Eventually, it became a soul-crushing parade of windowless conference rooms and personal sacrifice.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ).

Survey 178

Survey Marketing B2B Study 178

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms.

Automotive 129

Automotive Mobile Technology Hotels 129

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 122

B2B Marketing Survey Software 122

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game.

Pitching 82

Pitching Print Journalism Local 82

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. cancel culture,” particularly related to DEI, will continue. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. In the U.S., Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “How? “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174