Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson). In B2B circles, there are examples too.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

MARCH 5, 2019

PR and communications are pretty closely related, though communications is the broader category. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Here again, it a co-created event that they will be willing to share.

Survey 60

Survey Trends Marketing B2B 60

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. Host 2: A comparison, any similarities? Host 1: General searches, again ranked from 1 to 10, I will split them into two categories. People are looking for the results of something that is an information event, some of them do not have specific ones.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.

Case Study 117

Case Study Software Data Web 117

Konnect Agency

MARCH 16, 2021

Filipp Chebotarev, Chief Operating Officer and General Partner, and Polina Chebotareva, Vice President and General Partner of Cambridge Companies SPG, shared, “The pandemic and subsequent shutdowns altered the brand discovery process, causing the VC community to be more cautious, and certain categories and deals to be significantly disrupted.

Consumer 59

Consumer Retail Community Mobile 59

Buzzstream

FEBRUARY 3, 2021

Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

NOVEMBER 28, 2010

He makes Tiger Woods appear well-behaved and almost saintly by comparison. Mark as read Approve comment Many thanks for mentioning my "across the pond" post on Coca-Colas sponsorship of Manchester Uniteds Wayne Rooney. I guess that Wayne must come across as an exotic creature from another planet in the US. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Blogging Facebook 42

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. Consider yourself warned. Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Interviews Twitter 111