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Top 5 NewsWhip features you may not know about

NewsWhip

Interest Quadrant The Interest Quadrant is an innovative precision mapping tool, utilizing AI to instantly identify the people and brands driving conversations around any topic, event, or narrative. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

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3 Brands That Aced Real-Time Opportunities

Cision

If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? KITKAT (@KITKAT) September 24, 2014. Salvation Army.

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. The viral stories about the 2021 Oscars. NewsWhip users can access the dashboard here.

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The How and Why of PR Attribution

Onclusive

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself. Rising audience-side misinformation.

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