Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature. Yes, reporters are human.

Pitching 128

Pitching Newspapers Report Local 128

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication?

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

Pitching 54

Pitching Construction Newspapers Media 54

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. What’s their history with the company?

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Why is there a disconnect between trucking companies and drivers concerning retention?” What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. Basically, the why. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Read some of my work or our staff’s work before pitching. Stay on point. It has to be news.

Automotive 75

Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away.

Publicity 147

Publicity Newspapers Journalism Energy 147

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., company website, blogs). Earned Media : Coverage gained organically through media relations (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Media outlets. Digital marketing- and social media agencies. Event planning companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! And Facebook actually showed them your posts!

Strategy 132

Strategy Newspapers Facebook Google 132

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. It’s clear Twitter remains a vital platform for engaging with media.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. Cision recently released its 12th annual Global State of the Media report. You, on the other hand, may just be trying to get into your local newspaper or a trade publication.

Pitching 78

Pitching Government Financial Survey 78

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve Describe the craziest or most fun story you have written.

Meeting 83

Meeting Report Automotive Media 83

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Jessica Lawlor, Jessica Lawlor & Company.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. Really pay attention to my coverage and my outlet.

Transportation 96

Transportation Meeting Automotive Report 96

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 101

SEO Software Resources Newspapers 101

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Bianchi Biz Blog

FEBRUARY 21, 2022

A lot of my focus last year and this year has been on the autonomous trucking race, which is heating up this year as self-driving trucking companies are getting closer to offering automated long-haul products to fleets. and how transportation companies will start seeing the benefits of repaired highways and bridges.

Meeting 94

Meeting Transportation Media Sports 94

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. Here it is. From the pitcher: My apologies.

Pitching 98

Pitching Social Media Newspapers Blogging 98

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. The question isn’t meant to root out only extraordinary people and companies.

Transportation 91

Transportation Meeting Report Media 91

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! And Facebook actually showed them your posts!

Facebook 92

Facebook Newspapers Google Strategy 92

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What advice do you have for PR people that want to pitch you? of Energy’s SuperTruck program.

Meeting 74

Meeting Media Engineering Journalism 74

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. Data points drive press.

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Pitching Case Study Leadership Data 333

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79