Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Covering the mortgage companies like Rocket and UWM going public has been quite the experience.

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Technology Report Meeting Financial 76

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started?

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Meeting Media Pitching Newspapers 87

Cision

JUNE 28, 2017

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more. Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! and the Bay Area.

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Pitching Report Technology Storytelling 159

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. Is your pitch in alignment?

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Technology Meeting Automotive Media 56

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

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Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading. infoRisk Today.

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Enterprise Trends Journalism Resources 296

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” 37% said, “‘feel good’” stories on how companies and communities are helping others. TechCrunch 85%.

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Study Communications Survey Pitching 170

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. ” The company’s platform uses two different AI tools.

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Survey Software B2B Pitching 149

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks.

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Transportation Meeting Newspapers Media 99

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

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Technology Trends Survey Report 66

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. How has PR Changed?

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Blogging Software B2B Survey 115

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

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B2B Policies Case Study Enterprise 203

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. Cheddar covers the latest in business, culture, media, technology, and innovation. First, it’s great journalism.

Journalism 52

Journalism Media Financial Local 52

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Verify information before you press send.

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Agency Media Software Pitching 170

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

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Automotive Report Meeting Radio 84

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

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Trends Pitching Twitter Nonprofit 127

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

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Company Media Journalism Report 111

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events. How about you?

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Pitching Training Radio Media Training 52

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

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Meeting Media Engineering Journalism 74

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

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Journalism Brand Branding Advertising 65

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Help me do my job and be specific.

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Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JUNE 7, 2021

I report on the latest vehicles and technology and the intersection between the two. . the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

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Automotive Meeting Media Journalism 97

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

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Strategy Media Journalism Banking 103

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The combined company later rebranded under the Onclusive name. Critical Mention vs. TVEyes.

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Software Pitching Internal International 86

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. Any pet peeves with PR people?

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha.

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Media SEO Analytics Analysis 108

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

Meeting 83

Meeting Report Automotive Media 83

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation.

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Enterprise Privacy Government Software 261

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Report Transportation Media 98

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. If so, this could drive a pitch that lands. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry.

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Survey Journalism Agency Data 195

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. That sounds good.

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Survey Pitching Technology Writing 78