ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Interviews 206

Interviews Media Advertising Advertising 206

Polaris

NOVEMBER 19, 2014

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.

Media Training 137

Media Training Training How To Media 137

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people.

Media Training 87

Media Training Training Film Media 87

Flack's Revenge

AUGUST 11, 2014

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).

Media Training 168

Media Training Training Media Interviews 168

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

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Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention. Be personable.

Interviews 208

Interviews Media Construction B2B 208

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Though companies should start thinking through their story and planning their PR approach before they close funding, it’s important to have a working product that people can see and understand.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A good apology can actually be turned into an advantage for a company. CEO Mark Zuckerberg, Facebook.

Interviews 170

Interviews Media Training Training Video 170

Action PR

JULY 9, 2019

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one.

Interviews 58

Interviews How To Media Training Examples 58

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . The negative media story. . But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” Perhaps your CEO is brilliant.

Interviews 59

Interviews Media Training Media Training 59

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They’re Too Focused on Internal Structure. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. (Check out some more ways to create that PR plan in this post. Later, we celebrate success. .

Creativity 243

Creativity Groups Retail Media Training 243

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Training 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? What drew you to that company, in particular? He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

It was great to send our client the __ _ this am, full of positive coverage for the company. Since the company changed hands, our new releases will have to have an updated _. The interview went really well, it just shows how important it is to craft a well-researched _. media monitoring. thought leadership. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. This is where some targeted media training right before interviews is highly recommended. Exploit experts in the field.

Hotels 200

Hotels Local Interviews Viral 200

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Here’s a couple things non-generative-AI tech companies, and their PR partners should consider at times like this… You don’t need to join every conversation This is something that most companies and PRs already innately know.

Case Study 62

Case Study Media Training Reputation Training 62

PR in High Definition

OCTOBER 27, 2022

This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera. However, other instances, such as a video to raise a business expert or company profile, call for another approach.

Film 62

Film Interviews Video Media Training 62

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

Barokas

APRIL 23, 2020

If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher. Chances are you had a big tradeshow or company event that has been cancelled, postponed indefinitely or moved to a virtual event.

Crisis 88

Crisis Product Launch Media Training Interviews 88

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. We are here to help companies navigate through this uncertainty. It’s a question many of our clients have asked over the last month.

Communications 88

Communications Case Study Conference Resources 88

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work?

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Conference Video Software Privacy 195