Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Reputation Us

DECEMBER 14, 2022

For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top.

Media Relations 120

Media Relations Agency Media Training Training 120

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

Strategy 52

Strategy Training Insurance Insurance 52

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Stephen Waddington

NOVEMBER 5, 2019

The international influencer marketing market is expected to grow from £4.5 There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the ASA and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019 to £18.4 That’s a growth rate of more than 30% a year.

Insurance 68

Insurance Insurance Government Advertising 68

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Are all social channels – LinkedIn company pages and executive profiles, Twitter handles, etc. What is the correlation between media hits, web traffic and app downloads? buttoned up?

Healthcare 144

Healthcare How To Analytics Mobile 144

Scott Public Relations

JANUARY 24, 2019

Analytics programs from companies like Google and others can tell you which pages are most popular, how long people view them, and from which locations these viewers are coming from. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. I sent him a list of questions about how Jack uses social media–here are his responses.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

SEPTEMBER 26, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Learning insurance?

Industry 58

Industry Insurance Insurance Resources 58

Contently - Strategy

APRIL 17, 2019

As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. Take RBC, which is a huge company.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Jennifer Donovan always knew she wanted to live abroad. “I Throughout it all, Jennifer kept traveling the world.

How To 52

How To Travel Insurance Insurance 52

David PR Group

MARCH 30, 2017

If your employees touch private data, then your company is vulnerable to e-mail phishing attacks. Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. Do representatives of your company use social media?

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. If we are to create “news” content, we must work especially hard to insure that it’s both transparent and founded in supportable data. The Flack'

Media 28

Media Insurance Insurance Journalism 28

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

SEPTEMBER 27, 2022

And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. Well, now we communicate with them every day on social media.

Government 52

Government Tourism Ethics System 52

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

David PR Group

JUNE 27, 2014

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. How much insurance should the drivers carry? Throw-in that it’s an international controversy and the story becomes leading local news for weeks.

Technology 40

Technology Local Crisis Management Crisis Communications 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112

Media Journalism Report Video 112

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

Reputation Us

OCTOBER 27, 2021

Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. Falling share price and reduced profits.

Reputation 88

Reputation Financial Telecommunications Employee 88