Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? He crafted a conspiracy theory on the spot declaring that the U.S. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Remember the BBC dad?

Communications 156

Communications Nonprofit Employee Film 156

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? ” and “How do we handle it?”

Consumer 68

Consumer Viral Video Social Media 68

Buzzstream

JUNE 16, 2021

Within it we explored what these $1bn companies and the people who founded them have in common. but one looks at Billionaires, and the other looks at Unicorn companies and their founders. new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc.

Digital PR 160

Digital PR Film Instagram Writing 160

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values.

Video 62

Video Product Launch Film Social Media 62

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. It’s a clever idea but it was filmed with actors rather than real people but at least it got people talking about an important issue. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. As such, this makes them a target in public relations campaigns.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. As far as Twitter goes, food companies still reign supreme. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Legacy Brand.

Brand 78

Brand Branding Film Instagram 78

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. It would’ve been easy to simply look at the ‘sweariest’ films. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. United isn’t the only company to feel the financial impact of a scandal like this.

Airlines 87

Airlines Financial Film Viral 87

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. The company tweeted : "We're so glad everyone is talking about our water! FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Cision

DECEMBER 26, 2017

People who reach your company through these organic channels know what to expect from the brand, which shortens the conversation and lets you focus on the final conversion. Celebrity endorsements, paid ads, street signs, commercials, short films, interactive content, special contests — nothing is off-limits to an explorer. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

PRSay

FEBRUARY 4, 2021

After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. operations to U.S. operations.).

Brand 176

Brand Branding Film Viral 176

Stephen Waddington

DECEMBER 24, 2019

The only condition attached was no swearing or abusive language as the company was live on TV. As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited.

Newspapers 78

Newspapers Film Local Policies 78

Norton's Notes

JULY 26, 2017

I did that because I like to see how companies have dealt with challenging situations and how they played out. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Viral Exercises 64

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Papa John''s ). I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

Where the Fishermen Ain't

DECEMBER 21, 2013

The Internet is presently abuzz with news of Internet-company PR director Justine Sacco —employed in the one occupation that ought to know better—who dropped an incredibly offensive tweet on all of us before heading out on a transcontinental flight to Africa. Face it… The new , new pornographer: It’s you.

Film 43

Film Viral Radio Social Media 43

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. A great example of this in action is this blog post (albeit, a long one) on the most important of questions, Is Die Hard a Christmas film? Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Film photography emerged later that century; this would rule the industry for over a century until digital photography in the early part of the 21 st century.

Ethics 52

Ethics Communications Print Television 52