PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

DECEMBER 24, 2019

The only condition attached was no swearing or abusive language as the company was live on TV. The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. When he visited the Conservatives made sure the visits were covered well, including visiting the offices of at least two newspapers.

Newspapers 78

Newspapers Film Local Policies 78

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. A great example of this in action is this blog post (albeit, a long one) on the most important of questions, Is Die Hard a Christmas film? Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52