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How to film thought leadership when you’re stuck indoors

Prohibition

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape.

Film 62
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The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our team estimated we’d finish the film after another year of following characters and fine-tuning scenes. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue. What’s Next?

Film 252
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What is SXSW and How to Prepare Your Brand to Attend

5W PR

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW?

Brand 78
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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve sat in on calls with clients themselves, affording a glimpse into another company. Get Sarah McLachlan to film a PSA!

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PR Secrets for Independent Films

Mora Communications

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Why is that news?

Film 40
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The story of content: New documentary film on content marketing

Stuart Bruce

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60
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Does cybersecurity have a comms problem?

PR in High Definition

Cybersecurity has been given the Hollywood treatment, with films and TV shows depicting impossibly attractive actors somehow cracking MI6’s firewall in minutes. In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs.

Crisis 71