Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

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Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

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Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

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Automotive Journalism Interviews Engineering 86

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments.

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PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. You can write the press release and submit it through a media distribution company. That company sends it to tons of publications in bulk so that you can save time.

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Media SEO Newspapers Pitching 105

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. The results were often ugly.

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Airlines Reputation Journalism Crisis 180

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. The question isn’t meant to root out only extraordinary people and companies.

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Transportation Meeting Report Media 91

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). How long have you been in journalism and how did you get started? By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. Provide assets.

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Meeting Automotive Media Transportation 81

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If Popular thinking was that search engines drove the most traffic to news sites, but a shift is on.

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Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” He said, “Great, what are you going to do?” ” I said, “I want to be a journalist.”

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Enterprise Ethics Engineering Technology 68

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level.

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Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was the news editor of a small daily newspaper in Alabama.

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Journalism Meeting Newspapers Automotive 79

PR Fuel

SEPTEMBER 28, 2020

You should only send one out when your company does something newsworthy. News is something unique, something that sets you apart from other companies in your field or area. In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Use Press Releases to Boost Your SEO.

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SEO Writing Newspapers Engineering 105

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. PRdaily.com: 18,134. It’s just not possible.

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Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). has been exploring in her work on women in journalism. It says 22% of companies are starting to embrace a platform over a suite from best in breed vendors.

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Government Education Print Ethics 103

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. So what’s the solution?

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Google Facebook Wikipedia Engineering 225

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Most people who work in my company are under 30 years old.

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Hotels Newspapers Journalism Ethics 64

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? The underlying content was written for the masses and typically written in marketing speak.

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Content Marketing Marketing Analytics Resources 52

NewsWhip

APRIL 28, 2021

So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. The company has its roots in Ireland.

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Consumer Measurement Local Data 78

Prakkypedia

NOVEMBER 29, 2017

The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows. Thus, occupations you can choose from are nurses, engineers, journalists – and of all sales people types, specifically cars salespeople. It’s an annual reinforcement.

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Reputation Survey Insurance Insurance 60

Mindful Marketing

MAY 3, 2024

If a company spends $7 million on 30 seconds of airtime, they should want to know: “Was the ad effective?” His company wanted to create fake customers who could pose questions related to products it wanted to promote. The title of a recent Wall Street Journal article read, “ Business Schools Are Going All In on AI.”

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Ethics Privacy Radio Sports 96

Bad Pitch Blog

FEBRUARY 6, 2006

In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. If you promote a company or product, you are a flack.

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Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

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Construction How To Media Google 62

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Search engines are the most trusted form of media (56%). Three decades on I’m less positive. Facebook took down 1.3

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Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. Or you could compare both to see two places cover the same topic in very different ways. “I can teach you to report.

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Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Most writers at media companies simply use the CMS as a place to paste in their writing. Content marketers never make content for content’s sake. ” Why?

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Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

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Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. billion - but the 5.7

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