Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. PR and communications predictions. My own predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. PR and communications are pretty closely related, though communications is the broader category. 2) What types of companies are using influencers? Digital or social media teams: 28%.

Survey 60

Survey Trends Marketing B2B 60

OnePitch

JANUARY 11, 2024

Because I get a lot of people who follow up for quite frankly products or people or whatever that just don't fit Bustle’s demo, whatsoever. Then you can say, “Oh, we met at such and such event in September,” or whatever. So that's just my one note to publicists.” But I opened it because they made me think that I knew who they were.

Pitching 92

Pitching Consumer Trends Viral 92

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. AI Tech Showcase product demos. Marketing AI Institute is a media, event and online education company. Private Slack community. to learn more.

Education 52

Education Marketing Conference Agriculture 52

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. Planning is high-context, smart work.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. This is not the case with posts where someone has been given a demo of a product. A few weeks ago, they asked a question about paying for blog posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

MARCH 5, 2024

MD Financial’s Medical School Cost Calculator MD Financial’s goal is even more specific than the goal of most financial companies; they aim their content at medical professionals and their families and focus specifically on the financial challenges faced by this demographic. million likes. Moral of the story? Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. The emails in this category are normally abusive, criticisms, requests for free work etc. #16: We made more money, more profit and delivered better events in 2015.

Writing 114

Writing Social Media SEO Blogging 114