ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. This is natural.

B2B 147

B2B Data Retail Survey 147

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

Analytics 0

Analytics Google Data-Driven PR Training 0

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

How To 131

How To Conference Pitching Software 131

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 28, 2019

A launch can be a great moment for a company. For some companies that can be easy. Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. What should you be pitching them exactly? (Cue the crickets.). for example, has ongoing contributors).

How To 89

How To Case Study Conference Web 89

Shift Communications

NOVEMBER 27, 2017

Companies slow down in America between Thanksgiving and New Year’s Day. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. As 2017 enters its final month, we hit a period in the US B2B world known as the great lull.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

NOVEMBER 15, 2017

This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . what words and terms they’re paying for) you can get a pretty good sense of where they’re taking their company and the media themes they’ll be pushing in 2018.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JUNE 25, 2018

If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Company goals can often remain the same and a radical change in topics and trends is not typical.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

SEPTEMBER 13, 2017

Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR is a powerful driver of top of funnel sales leads. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

JULY 28, 2017

While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. The important part of a press release is the proactive media pitching that accompanies a press release. Press releases are one of the more common techniques in public relations.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. Comment on their stuff.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. We help connect our companies with audiences who matter most to the company, from investors to activists to customers. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132

Analytics Data-Driven PR Data Software 132