Axia PR

AUGUST 4, 2017

Use PR to avoid, endure and outlast whatever trouble strikes your company. A public relations crisis can happen to any company of any size at any time. Others develop slowly, like disgruntled employees whose behavior eventually begins to affect customer service.

Crisis 54

Crisis Company Customer Service Employee 54

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Shift Communications

NOVEMBER 16, 2017

Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Do it quickly.

How To 84

How To Crisis Communications Crisis Customer Service 84

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Data Analytics Advertising 166

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Marketing / Pr / Communications.

Crisis 203

Crisis How To Exercises System 203

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Polaris

JUNE 24, 2016

One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. Where could your company improve?

Communications 119

Communications How To Crisis Survey 119

Sword and the Script

FEBRUARY 17, 2015

Yet for many companies, content programs intended to help existing customers is an afterthought. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Axia PR

JUNE 1, 2020

Customer service is hard. For many companies, this can be a make-it-or-break-it point. If you have poor relationships with customers and clients, it can even permanently tarnish a company’s reputation. Dealing with conflict and complaints is even harder.

Crisis 62

Crisis Customer Service Reputation Company 62

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. Instead, prepare a thorough and honest plan for responding to three levels of PR crises: ? A minor crisis. An event that gives your company a black eye but doesn’t threaten its survival. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Next: The Basics of Prediction in PR.

Analytics 96

Analytics Software Technology Data 96

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. Communications is a function of leadership. It seems this survey suggests most CEOs have a similar line of thinking.

Technology 129

Technology Study Communications Survey 129

5W PR

JUNE 15, 2020

From there, it’s important that the company understands their short-term customer relationship cannot be business as usual. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Marketing / Pr / Communications.

Crisis 100

Crisis How To Crisis Management Exercises 100

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business. Monitor reviews.

Customer Service 61

Customer Service Writing Financial Local 61

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Without it, nothing can be shared or promoted. It’s a matter of the message. What to do.

Employee 120

Employee Print Customer Service Local 120

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. By employing strategic communications tactics, travel companies and destinations can effectively generate awareness, build trust, and ultimately drive further demand for travel experiences.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

FEBRUARY 5, 2019

“tbh, if I could switch I would, but you won’t ever offer this service in my area, and even if you did it’d be several years in the future. Would you buy a service from a company with customer references like that? AT&T isn’t the only company facing this problem. but I’m stuck with you.”.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis.

Crisis 120

Crisis Construction Viral Reputation 120

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate.

Media 74

Media Viral Video Newspapers 74

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. After that, increasing customer service ideas and implementing those should eventually get you back in good grace. Refocus some of the efforts from the company and employees.

Crisis 76

Crisis Publicity Policies Airlines 76

Waxing UnLyrical

APRIL 11, 2012

Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. Prepare to get social by being social now.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. In that moment, nobody is interested in your emotional turmoil.

Crisis 68

Crisis Customer Service Video Financial 68

Mindful Marketing

JULY 15, 2015

Every brand must have a crisis communications plan. As Fast Company recently wrote in regards to its spokesperson being investigated for child pornography, “I’m pretty sure Subway never thought this was going to happen. You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Cision

DECEMBER 14, 2015

In non-crisis times, this is simply social care (customer service). In a crisis, the viability of your social care program demonstrates that social channels are a means to reach you and to get answers to specific questions that a stakeholder may have. Although this may seem somewhat impersonal, scalability is key.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

PR in High Definition

AUGUST 27, 2019

It seems that many companies still have not learnt from Facebook’s hard lesson last year during the Cambridge Analytica scandal, as many media sources asked, “Where’s Zuckerberg?” With so many ways to share news and communicate with the public and customers, companies are expected to say something.

Crisis 72

Crisis How To Reputation Newspapers 72

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " How do zombie loyalists help a company’s bottom line? The bottom line is to listen to your customers.

Interviews 54

Interviews Financial Social Media Crisis 54

Prohibition

AUGUST 4, 2021

To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The more followers you have, the brighter your spotlight becomes.

Reputation 62

Reputation Company Engineering Banking 62