Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. In Wikipedia. In Wikipedia. Corporational Determinism—The New Paradigm for Product Launching. In Wikipedia.

Media 52

Media Wikipedia Product Launch Journalism 52

Doctor Spin

NOVEMBER 5, 2023

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. In Wikipedia. A Humility Check for Your PR Campaign For corporate communications and marketing, this should be a humility check. Your PR campaign is probably too short. 1 Signal propagation delay. 2023, April 13).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. Yet, the company ironically fell victim earlier this week when poor financial results got out early, via Twitter; their stock tanked.

Wikipedia 120

Wikipedia Financial Twitter Corporate 120

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Stephen Waddington

OCTOBER 30, 2017

The event is being hosted by the PR Company. Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable. You can find further details and booking information on the PR Company website.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Polaris

JUNE 30, 2015

In January, plagued by a falling dollar (colloquially called the loonie), supply chain management problems, and a rapid expansion that moved across the country too quickly, Target scurried from Canada with its tail between its legs accompanied by a pre-tax company-wide loss of US $5.4 Source: Wikipedia . billion in its fourth quarter.

Wikipedia 100

Wikipedia Marketing Travel Government 100

Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Then, think about the job seeker experience as it relates to your company.

Communications 83

Communications Brand Branding Wikipedia 83

Melissa Agnes

MARCH 18, 2014

Following the Widespread Asset Unbundling (WAU) restructuring of Malaysia Airlines, the Malaysian Government investment arm and holding company, Khazanah Nasional’s subsidiary, Penerbangan Malaysia Berhad (which is Malaysia Airlines parent company) became the majority shareholder with a 52.0%

Airlines 256

Airlines Crisis Privacy Case Study 256

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for.

Airlines 48

Airlines Local Wikipedia Travel 48

Contently - Strategy

NOVEMBER 3, 2021

Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia.

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss.

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

MaccaPR

APRIL 10, 2018

It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.” Lawyers recognize that companies have to be accountable to their stakeholders and that they can’t just put up a legal wall and refuse comment.

Reputation 89

Reputation Wikipedia Conference Strategy 89

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. million about six months later.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

AUGUST 19, 2009

I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name. You may have a fantastic story to back up your company name but without the right positioning - from the get-go - trying to be "cute" can backfire and bite you where it hurts.your bottom , er, bottom-line.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high.

Journalism 60

Journalism Wikipedia Film Interviews 60

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.

Interviews 28

Interviews SEO Banking Radio 28

Bad Pitch Blog

JANUARY 27, 2010

You are laughed at heartily if your company claims the test is only for a handful. That’s what smart PR people do with their company products—kicking and screaming included. Other companies don’t have … the heart to do that.” Want to know what other companies don’t have the heart to do? You may discuss.’

Media 40

Media Wikipedia Journalism Print 40

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 54

YouTube Video Measurement Print 54

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An example of a hero of free authority: Jimmy Wales of Wikipedia.” You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81