What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.
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