5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

Agility PR Solutions

JANUARY 5, 2022

As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression needs to flow throughout the customer journey. The post 5 key roles web design plays in content marketing appeared first on Agility PR Solutions. This guide will discuss the role of web […].

Web 160

Web Content Marketing Marketing Company 160

Ronn Torossian

JUNE 4, 2018

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. The post What is the Future of Content Marketing?

Content Marketing 170

Content Marketing Marketing Google Blogging 170

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree. It’s their audience, not yours.

Content Marketing 94

Content Marketing B2B Marketing Examples 94

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 139

SEO Content Marketing Marketing Software 139

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility.

Publicity 97

Publicity SEO Engineering Tools 97

Agility PR Solutions

MAY 16, 2023

As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster is paramount. Rich text editors are no longer just an option in today’s agile, tech-based environment.

Content Marketing 85

Content Marketing Marketing Company Publicity 85

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Originally seen on Forbes. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Contently - Strategy

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

Financial 52

Financial Content Marketing Marketing Banking 52

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

Company 88

Company Corporate Product Launch Internal 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

Company 100

Company How To Leadership Pitching 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Let me count the ways.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

OCTOBER 15, 2020

As such, there’s venture funding going to startups, tons of M&A by the larger players, which are typically part of holding companies, and currently a very frothy market for private equity activity. Legaltech News is, in my opinion, one of the premier trade publications in the space. And the six tips? Give our services a try.

Content Marketing 96

Content Marketing Marketing Print Software 96

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 119

Content Marketing Marketing Advertising Advertising 119

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Agility PR Solutions

APRIL 1, 2019

A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores. The post What’s working in content marketing? The […].

B2C 71

B2C Content Marketing Company Strategy 71

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. In the meantime, it needed to be sustainable: I did not want to take the route of trading money for links in guest publications.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 180

B2B Company Marketing SEO 180

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. They’ve done little or no content marketing, social media or […].

Company 98

Company Marketing Mobile Content Marketing 98

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 96

Company Marketing B2B Software 96

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45