Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. A review of the video shorts shows that the roasts vary in their acrimony.

Insurance 99

Insurance Insurance Social Media Comparison 99

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

PRSay

JULY 2, 2019

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. Consumers are smart — they can usually see through a brand’s forced engagement. Don’t forget that sometimes the company “we” can seem off-putting. In fact, for most brands, it’s surprisingly hard to be hip. Be genuine. Be creative.

Brand 141

Brand Branding Insurance Insurance 141

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The ultimate account of the insider who blew the whistle on the company is riveting – part suspense novel, part Shakespearean tragedy.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Sword and the Script

NOVEMBER 11, 2014

At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture. Sure your insurance costs might go up – but you could also charge admission. Can Any Company Market for a Profit?

Marketing 114

Marketing System Viral Insurance 114

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.” stream more video online.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. And now we get to flood the Internet with memes and cat videos.) It compared Millennials’ responses with those of Baby Boomers and Gen X. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. And, how can companies better work with the media in the years ahead? It was a tough journey. They were wonderful!

Media 112

Media Journalism Report Video 112

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111