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3 Ways to Expand Your Reach Within the Hispanic Community


In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.


Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?


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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power.

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40+ Blogs Marketers Should Be Following

PR 20/20

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community. Trust but verify.

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Lockdown entrepreneur launches digital marketing academy

Stephen Waddington

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Do you think COVID-19 will have a long-term impact on marketing services?

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Six new social media trends marketers should have on their radar


Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. Pinterest announce ‘creator code’ content policy. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!