Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

Stephen Waddington

MAY 19, 2020

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). Experimenting with new resources, tools, platforms and various apps on your smartphone. Let’s go back to 1987. You’re there and you already know!

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

DECEMBER 17, 2018

Community – the era of command and control is over, especially in networked agencies. Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. Numbers – align the objectives of your work with your client’s business objectives, and measure the outcome of your work accordingly.

Agency 114

Agency Marketing Energy Financial 114

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value.

Reputation 79

Reputation Public Affairs Survey Financial 79

Reputation Us

MARCH 27, 2023

There are many reasons companies may fail to implement their ESG goals: they may be unable to because they lack the resources to make necessary changes. A change of one unit in customer satisfaction (as measured by ACSI) is estimated to result in 0.032 units of change in net earnings per share and 0.40

Reputation 78

Reputation Corporate Survey Employee 78

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Does it seem inappropriate or awkward — or, is it a welcome break / useful resource? In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Burrelles Fresh Ideas

AUGUST 29, 2023

Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies. Disabled folks represent an untapped resource of talent, often with untapped potential. You can contact us here for more information and to discuss your measurement needs.

Brand 89

Brand Branding Marketing Ethics 89

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

APRIL 16, 2019

The coverage of PR technology in most trade publications serving the PR community is quite is slim. While they did and still do cover some financial transactions, there just wasn’t a whole lot of appetite for product announcements among the media when I was in that role. Financial transactions such as a round of funding or M&A.

Survey 72

Survey Technology Corporate Financial 72

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. A CEO is positively involved in the community.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Kecia Carroll, Communications Strategist and CSR Adviser, KC Roberg.

Company 187

Company Employee Internal International 187

Reputation Specialist Michael Toebe

MARCH 3, 2022

And I’m really glad I was able to use my capacity and resources to create awareness in the little way I could. And it's not just legally, victims face different sorts of horrific pain — “loss of community trust and reputation, relationship damage, psychological trauma, maybe financial losses and health issues,” like you correctly pointed out.

System 52

System Reputation Financial Writing 52

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Financial crisis. Even the most financially stable businesses will sometimes find themselves in financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 95

Agency Trends Marketing Survey 95

PR Conversations

OCTOBER 27, 2023

Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization.

Reputation 52

Reputation Social Media Internal International 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

DECEMBER 31, 2010

I served as IABC/DC Metro chapter president and with a fabulous volunteer board, managed to bring our chapter to a much better financial position than it was in previously. This year, I came to treasure even more the wonderful circle of family and friends who keep me going in good times and bad. These fine folk did: Jan.

Facebook 62

Facebook Twitter Skype Measurement 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. Lead by example.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

The Hoffman Agency

JULY 23, 2019

At no point during that time has meaningful measurement of PR not been an issue. It’s just that we’re trying to demonstrate that value in ways that aren’t achievable (or, at least, are unachievable within reasonable resource constraints). All essentially pointless as credible commercial measures of performance. Impressions?

Measurement 28

Measurement Insurance Insurance Reputation 28

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JUNE 18, 2015

With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Social Shake-Up 2015 blew the PR Measurement Conference out of the water with 13,806 total messages surrounding the two-day event.

Conference 120

Conference Social Media Measurement Financial 120

Sword and the Script

OCTOBER 31, 2017

It’s pretty hard to sell a product to a target market that doesn’t have the human resources to implement or run the software. This means have a method to convert visitors to subscribers and then consistently communicate with those subscribers. Certainly, referral traffic can be measured, but the biggest value is in search.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Presspage

JANUARY 23, 2024

It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors.

Communications 78

Communications Infographics Financial Storytelling 78

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). A number of respondents also selected ‘cost effectiveness’ and ‘speed,’ with fewer selecting categories such as ‘confidentiality’ and ‘dedicated resources.’”.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

MAY 2, 2017

Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective. The last part is to then measure your results. Want to be part of the Off Script series?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

MARCH 19, 2018

The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 72

Survey Trends Communications Storytelling 72