Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. This is PR at its finest – relations with a public community. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. Content marketing and media relations need each other. Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values. The campaign garnered significant media attention, resulting in increased sales and brand recognition.

Brand 62

Brand Branding Ethics Storytelling 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Presentation: 2021 Strategic Communications Survey. 2020 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Budget was replaced as the top challenge facing communicators with proving value and ROI.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Cision

FEBRUARY 3, 2017

Adapting to this new digital norm bridges the anxiety that firms often experience and vocally express when advised to optimize new websites and engage with their industry and target public ASAP. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

SEO 120

SEO Creativity Mobile Journalism 120

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. Leo Morejon shared his experience in the industry and working on iconic campaigns with Oreo (amazing!) Testing out new tools for storytelling. Thank you all so much!

Groups 66

Groups Tools Video Storytelling 66

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 1, 2017

So, we sat with some women who have positively changed the industry and paved their way to success. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. PRSA has a code of ethics. We need to talk about why ethics matter now more than ever.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

MAY 3, 2016

Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Thomas is a passionate leader aspiring to work in the sports industry. Thomas Reese. Logan Moore, @eloganmoore. Macey Cleary, @maceycleary.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Practitioners have a responsibility to work to ethical standards. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 198

Writing Communications Marketing B2B 198

Beyond PR

JUNE 1, 2017

So, we sat with some women who have positively changed the industry and paved their way to success. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100