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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78
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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

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The journey from lockdown

Stephen Waddington

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. The environment is benefiting from a reduction in manufacturing and travel.

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Flawed news

Stephen Waddington

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media. It circulated via Facebook and on WhatsApp before breaking on Twitter. The topic trended again on Sunday.

Ethics 67
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Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later

Stern + Associates

businesses and communities can be up and running again depends on a plan of action from state governors. The authors stress that unity among the states is about self-interest, not just being neighborly, because as interstate travel continues, inadequate testing anywhere threatens public health everywhere. How soon U.S.

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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. No, that doesn’t mean I don’t like my friends or family.

Meeting 40
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My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Ethics is a new compulsory module where you must log at least 5 points.