Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater gamifies customer community.

Analysis 147

Analysis Tools Software SMB 147

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Melissa Agnes

APRIL 11, 2018

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. Facebook’s missed opportunity. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. are all still over at Facebook. And, more importantly, the audience my organization is trying to connect with is still on Facebook. So my focus is there. G+ is work.

Google 68

Google Facebook Privacy LinkedIn 68

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. As a vocal proponent of building trust around the uses of technology, Zittrain keeps a close eye on how social networks like Facebook and Twitter are affecting our lives and offers up practical ideas for regulating such platforms.

Government 62

Government Insurance Insurance Privacy 62

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy.

Privacy 95

Privacy Facebook Google Policies 95

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. And this is not new data, so I bet the number is higher.).

Privacy 66

Privacy Reputation Google Engineering 66

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. Real-time data is very useful for informing response and channels of response.

Media 88

Media Data Reddit Crisis 88

PR 20/20

JULY 30, 2019

Angela Pham, User Experience Designer at Facebook. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Kanishka Bhattacharya, Senior Director of Data Science and Analytics at Publicis Sapient. Christopher S.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 29, 2019

Prezly stores the data on an AWS server but it’s all transparent to site visitors: it looks and feels like your website. To allow customers to do this, but also glean the data needed, Prezly has an (IMAP-based) email integration that works with any email client (Gmail, Yahoo, Outlook, etc.). 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Brand Branding Instagram 69

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. When you check in to a place on Facebook; 3.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. A great data divide. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 57

How To Instagram Social Media LinkedIn 57

5W PR

FEBRUARY 22, 2024

Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Combat misinformation, protect privacy, and engage in respectful discourse. Social media influencers shape online trends and build dedicated communities. Hone videography and editing skills to ride this wave.

Media 78

Media YouTube Transportation eBook 78

Prohibition

MAY 9, 2023

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. TikTok’s Potential Ban in the US and UK TikTok’s future has been uncertain in recent months due to concerns over data privacy and national security.

Privacy 62

Privacy Social Media Instagram Viral 62

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. The importance of data. Mobile, data and wearable technology. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stuart Bruce

NOVEMBER 11, 2016

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. million Facebook page likes. million Facebook likes.

Communications 154

Communications Data Policies Twitter 154