Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. It’s definitely circulating.” Social media by definition is a space where people share ideas and information.

Social Media 111

Social Media Reddit Media Facebook 111

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. “Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference.

Marketing 120

Marketing Customer Service Community Conference 120

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Konnect Agency

APRIL 1, 2021

Media relations isn’t the only opportunity to drive the mission of the brand – open it up bit! To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Encourage the team to participate in philanthropy. Where do your passions stem from?

Brand 59

Brand Branding How To Consumer 59

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! Sounds ironic?

Education 150

Education Training Course Social Media 150

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. How do I support what we do?

Measurement 40

Measurement How To Analytics Customer Service 40

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. It comes down to every customer service interaction. So we have social media as a big source of information. Is it isolated in one community or one space or one network? And we can see, what does Wikipedia say?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

OCTOBER 16, 2017

So, that’s an area of strategic value that I think communicators can think about. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Always remember that you need to stay relevant to your current customers, too. Focus on One Social Media Platform.

Brand 120

Brand Branding Marketing How To 120

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. Since social positions vary widely from company to company, what does your typical day look like? Here’s what a typical day might look like for me: Check email, news and social feeds.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Polaris

SEPTEMBER 4, 2014

One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication. Outlining the benefits of having a stronger PR presence in the communities where she does business. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

Waxing UnLyrical

APRIL 10, 2013

Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun! They also have really good customer service. Content curation & social media management. Time tracking and invoicing. Voice and video. Based in the Washington, D.C.,

Tools 105

Tools Skype Google LinkedIn 105

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. “A There will be a notable uptick in socially conscious marketing. 9) Brands across the aisle. “I

Social Media 91

Social Media Marketing Media Creativity 91

Ethical Voices

OCTOBER 17, 2022

This is, on the one hand, really exciting and interesting that people could find purpose and find community. Even in social media, we’re self-isolating. Think about management as coaching or as service. On the other hand, I think it is very risky for our democracy. I saw your kid walk by.

Ethics 78

Ethics Employee Communications System 78